L’Oréal Paris Elvive Hyaluron Pure 72h Purifying Shampoo 400ml
Original price was: ৳ 1,350.00.৳ 1,150.00Current price is: ৳ 1,150.00.
L’Oréal Paris Elvive Hyaluron Pure 72H Purifying Shampoo 400ml combines the power of salicylic acid and hyaluronic acid to deeply cleanse the scalp while keeping hair hydrated. It removes up to 100% of residue without stripping hair color or weighing hair down. Suitable for all hair types, paraben-free, and leaves a lasting 72-hour freshness with a signature scent of bright berries, cherry blossom, sweet vanilla, and sandalwood.
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Description
L’Oréal Paris Elvive Hyaluron Pure 72h Purifying Shampoo 400ml Product Details
| Detail | Info |
| Brand | L’Oréal Paris (Elvive Range) |
| Product Name | Hyaluron Pure 72H Purifying Shampoo |
| Size | Standard retail sizes apply |
| Type | Purifying and hydrating shampoo |
| Hair / Scalp Type | All hair types; ideal for oily, congested scalps and limp hair |
| Concerns | Scalp buildup, excess oil, flat hair, dehydrated lengths |
| Key Ingredients | Salicylic Acid, Sodium Hyaluronate (Hyaluronic Acid) |
| Texture | Fluid, foaming gel |
| Finish | Clean scalp, light and shiny hair lengths |
| Scent | Fresh berries, cherry blossom, warm sweet vanilla, and sandalwood |
| Usage | Regular wash days; ideal for twice-weekly scalp routine |
| Origin | Egypt |
| Note | Paraben-free, silicone-free, color-safe; dual-action formula |
Why Choose the L’Oréal Paris Elvive Hyaluron Pure Shampoo?
L’Oréal Paris Elvive Hyaluron Pure 72H Purifying Shampoo brings skincare-level science to your haircare routine. Inspired by the number one skincare serum ingredient, this shampoo blends hyaluronic acid and salicylic acid in one smart, dual-action formula. It purifies your scalp while hydrating every strand from root to tip.
Most shampoos do one job well, but this one does two. Salicylic acid cuts through buildup, excess oil, and impurities. It removes up to 100% of residue, leaving your scalp feeling clean and reinvigorated. Meanwhile, hyaluronic acid — the same ingredient your favorite face serum relies on — locks in moisture so your hair doesn’t feel stripped, dry, or flat. The result is hair that looks shiny, feels healthy, and stays fresh for up to 72 hours.
This dual action shows its true value in humid climates. Heat and sweat accelerate scalp oiliness and product buildup quickly. The salicylic acid does the heavy lifting on congestion, while the hyaluronic acid makes sure the hair lengths themselves do not suffer from dryness.
The formulation drops heavy silicones and parabens, ensuring it won’t weigh down fine strands or leave a coating on the scalp. It is also color-safe, which means it cleanses thoroughly without stripping or fading your treated hair.
Our Take: Pros and Cons of the Elvive Hyaluron Pure Shampoo
| Pros | Cons |
| Smart dual action that cleanses the scalp deeply while hydrating hair lengths | Contains SLES; those strictly avoiding sulfates may choose to skip |
| Effectively targets oily scalps and product buildup in humid weather | Linger-ready fragrance might be too distinct for scent-sensitive users |
| Silicone-free and paraben-free formula keeps fine hair bouncy and light | Requires follow-up steps for the absolute best softening results |
Key Benefits of the Elvive Hyaluron Pure Shampoo
Purifies the Scalp Completely
Salicylic acid works to dissolve oil plugs and clear buildup. The formula removes up to 100% of residue and oil, giving the scalp a fresh start.
Hydrates Lengths Without Weight
Sodium hyaluronate draws moisture deep into the hair strands. It provides essential hydration without leaving the limp, heavy feel of heavy oils.
Provides 72-Hour Freshness
The smart oil-balancing system keeps hair feeling clean, light, and full of natural movement for up to three days between washes.
Safe for Color-Treated Hair
The color-safe formulation clears away grime gently. It cleanses effectively without stripping or fading salon-treated tones.
Zero Heavy Silicones
By skipping heavy silicones, the shampoo stops new buildup from forming on the hair cuticle. Fine or limp hair keeps its natural volume.
Luxurious, Lingering Fragrance
The scent transitions from bright berries to sweet vanilla and sandalwood. It turns every wash into a refreshing, long-lasting ritual.
Star Ingredients in the Elvive Hyaluron Pure Shampoo
| Ingredient | What It Does |
| Salicylic Acid | A beta-hydroxy acid (BHA) that gently exfoliates the scalp and clears oil |
| Sodium Hyaluronate | The salt form of hyaluronic acid; penetrates deeply to hydrate hair strands |
| Cocamidopropyl Betaine | A mild, coconut-derived surfactant that builds a soft, non-stripping lather |
| Sodium Laureth Sulfate (SLES) | A primary cleansing agent that lifts stubborn dirt; gentler than traditional SLS |
| Hydroxypropyl Guar | A plant-derived conditioning agent that detangles and smooths the hair cuticle |
| Citric Acid | An organic acid that balances formula pH and enhances natural hair shine |
Key Actives Explained
| Active Ingredient | Strength | Safety | Best For |
| Salicylic Acid | Medium | High | Exfoliating the scalp surface and dissolving sticky oil plugs |
| Sodium Hyaluronate | High | High | Delivering lasting hydration deep inside the hair shaft |
| Cocamidopropyl Betaine | Mild | High | Reducing formula harshness while creating a soft foam |
| Sodium Laureth Sulfate | Medium | High | Lifting heavy grease, sweat, and environmental pollution |
| Hexylene Glycol | Mild | High | Helping active ingredients blend evenly and retaining moisture |
Texture and Feel of the Elvive Hyaluron Pure Shampoo
The L’Oréal Paris Elvive Hyaluron Pure Shampoo features a fluid, clear gel texture that pours easily. A quarter-sized amount is generally enough for a full wash. When massaged into wet roots, it quickly works up into a rich, soft lather that spreads across the scalp without creating rough friction.
It rinses away cleanly with water, leaving behind zero slimy or coated residue. The scalp immediately feels light, cool, and clean, while the hair lengths feel soft rather than stiff or squeaky-clean.
The scent profile makes a strong statement. It opens with a bright burst of berries and cherry blossom, then settles into a warm base of sweet vanilla and sandalwood. The fragrance lingers beautifully on the hair long after you step out of the shower.
Who Should Use the Elvive Hyaluron Pure Shampoo?
The Ideal Fit:
An oily or congested scalp that feels heavy or greasy by day two
Fine, limp, or flat hair that loses its volume quickly after washing
Combination hair types with an oily roots and dry, brittle ends
Color-treated hair that needs an effective but non-fading cleanse
Anyone living in hot, humid climates where sweat makes hair flat
Not the Right Fit:
Individuals with an ultra-dry scalp or severe, flaky dry dandruff
Those who are highly sensitive to lingering, perfume-style hair fragrances
Anyone looking for a completely sulfate-free (SLES-free) hair cleanser
How to Use the Elvive Hyaluron Pure Shampoo
Step 1: Wet Hair Thoroughly
Drench your hair completely with lukewarm water. A fully wet base allows the purifying agents to activate efficiently.
Step 2: Apply to the Roots
Press out a quarter-sized amount of shampoo. Apply it directly to your roots and scalp, where oil and residue hide.
Step 3: Massage Into a Lather
Work the gel into a rich foam using your fingertips. Focus on massaging the scalp to lift grease and clear congestion.
Step 4: Rinse Thoroughly
Run water through your hair until the lather is completely gone. Ensure no shampoo residue remains at the nape of your neck.
Step 5: Follow with Conditioner
For the best results, apply the Elvive Hyaluron Pure 72H Purifying Conditioner to the lengths. Keep conditioner away from your roots.
Pro Tip for Using the Elvive Hyaluron Pure Shampoo
For a complete scalp-care routine, use this shampoo after applying the Elvive Hyaluron Pure Oil Erasing Serum twice a week. This pre-wash serum step gives salicylic acid more time to break down stubborn oil before the shampoo washes it all away.
Always guard your eyes during use. In case of accidental contact with your eyes, rinse them immediately and thoroughly with clean, running water.
Complete Your Routine With the Elvive Hyaluron Pure Shampoo
Elvive Hyaluron Pure Oil Erasing Scalp Serum (for pre-wash care)
Elvive Hyaluron Pure 72H Purifying Conditioner (for the hair lengths)
A wide-tooth detangling comb for wet hair
A microfiber hair towel to minimize drying friction
A lightweight, silicone-free heat protectant spray
Full Ingredients List
Aqua / Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Parfum / Fragrance, Cocamide MEA, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Hyaluronate, Salicylic Acid, Limonene, Citric Acid, Hexylene Glycol
Glossary of Key Haircare Terms
| Term | Simple Meaning |
| Dual-action | A formula designed to do two jobs at once, like oil control and hydration |
| BHA | Beta-hydroxy acid; an oil-soluble acid that cleans deep inside pores |
| Humectant | An ingredient that draws moisture from the air into the hair or skin |
| Surfactant | A cleansing agent that lifts up oil and dirt so water can wash them away |
| Cuticle | The outer protective scale-like layer of a hair strand |
| Color-safe | Formulated without harsh stripping agents to protect dyed hair |
Frequently Asked Questions About the Elvive Hyaluron Pure Shampoo
What does the L’Oréal Elvive Hyaluron Pure Shampoo do?
This shampoo cleanses an oily scalp while keeping hair lengths hydrated. Salicylic acid removes excess oil and product buildup, while hyaluronic acid locks moisture into the hair strands so they stay fresh and light for up to 72 hours.
Can I use this shampoo on color-treated hair?
Yes, the formula is completely color-safe. It clears away scalp residue effectively without stripping away or fading your hair dye.
Is the Elvive Hyaluron Pure Shampoo completely sulfate-free?
No, it contains Sodium Laureth Sulfate (SLES). SLES is a reliable cleansing agent chosen to lift heavy oil and sweat. It is widely recognized as a gentler alternative to standard Sodium Lauryl Sulfate (SLS).
Does this shampoo contain heavy silicones?
No, it is formulated without heavy silicones. This ensures that the shampoo cleanses cleanly and does not leave a flat, heavy coating on fine hair.
How often should I use this purifying shampoo?
You can use it on your regular wash days. For a comprehensive routine, use it alongside the Oil Erasing Serum twice a week to manage heavy scalp oiliness.
Will the salicylic acid dry out my hair lengths?
No. While salicylic acid purifies the scalp, sodium hyaluronate balances the action by delivering deep moisture directly to the hair strands. Your hair stays clean without feeling stripped.
L’Oréal Paris Elvive Hyaluron Pure 72h Purifying Shampoo 400ml Product Details
| Detail | Info |
| Brand | L’Oréal Paris (Elvive Range) |
| Product Name | Hyaluron Pure 72H Purifying Shampoo |
| Size | Standard retail sizes apply |
| Type | Purifying and hydrating shampoo |
| Hair / Scalp Type | All hair types; ideal for oily, congested scalps and limp hair |
| Concerns | Scalp buildup, excess oil, flat hair, dehydrated lengths |
| Key Ingredients | Salicylic Acid, Sodium Hyaluronate (Hyaluronic Acid) |
| Texture | Fluid, foaming gel |
| Finish | Clean scalp, light and shiny hair lengths |
| Scent | Fresh berries, cherry blossom, warm sweet vanilla, and sandalwood |
| Usage | Regular wash days; ideal for twice-weekly scalp routine |
| Origin | Egypt |
| Note | Paraben-free, silicone-free, color-safe; dual-action formula |
Why Choose the L’Oréal Paris Elvive Hyaluron Pure Shampoo?
L’Oréal Paris Elvive Hyaluron Pure 72H Purifying Shampoo brings skincare-level science to your haircare routine. Inspired by the number one skincare serum ingredient, this shampoo blends hyaluronic acid and salicylic acid in one smart, dual-action formula. It purifies your scalp while hydrating every strand from root to tip.
Most shampoos do one job well, but this one does two. Salicylic acid cuts through buildup, excess oil, and impurities. It removes up to 100% of residue, leaving your scalp feeling clean and reinvigorated. Meanwhile, hyaluronic acid — the same ingredient your favorite face serum relies on — locks in moisture so your hair doesn’t feel stripped, dry, or flat. The result is hair that looks shiny, feels healthy, and stays fresh for up to 72 hours.
This dual action shows its true value in humid climates. Heat and sweat accelerate scalp oiliness and product buildup quickly. The salicylic acid does the heavy lifting on congestion, while the hyaluronic acid makes sure the hair lengths themselves do not suffer from dryness.
The formulation drops heavy silicones and parabens, ensuring it won’t weigh down fine strands or leave a coating on the scalp. It is also color-safe, which means it cleanses thoroughly without stripping or fading your treated hair.
Our Take: Pros and Cons of the Elvive Hyaluron Pure Shampoo
| Pros | Cons |
| Smart dual action that cleanses the scalp deeply while hydrating hair lengths | Contains SLES; those strictly avoiding sulfates may choose to skip |
| Effectively targets oily scalps and product buildup in humid weather | Linger-ready fragrance might be too distinct for scent-sensitive users |
| Silicone-free and paraben-free formula keeps fine hair bouncy and light | Requires follow-up steps for the absolute best softening results |
Key Benefits of the Elvive Hyaluron Pure Shampoo
Purifies the Scalp Completely
Salicylic acid works to dissolve oil plugs and clear buildup. The formula removes up to 100% of residue and oil, giving the scalp a fresh start.
Hydrates Lengths Without Weight
Sodium hyaluronate draws moisture deep into the hair strands. It provides essential hydration without leaving the limp, heavy feel of heavy oils.
Provides 72-Hour Freshness
The smart oil-balancing system keeps hair feeling clean, light, and full of natural movement for up to three days between washes.
Safe for Color-Treated Hair
The color-safe formulation clears away grime gently. It cleanses effectively without stripping or fading salon-treated tones.
Zero Heavy Silicones
By skipping heavy silicones, the shampoo stops new buildup from forming on the hair cuticle. Fine or limp hair keeps its natural volume.
Luxurious, Lingering Fragrance
The scent transitions from bright berries to sweet vanilla and sandalwood. It turns every wash into a refreshing, long-lasting ritual.
Star Ingredients in the Elvive Hyaluron Pure Shampoo
| Ingredient | What It Does |
| Salicylic Acid | A beta-hydroxy acid (BHA) that gently exfoliates the scalp and clears oil |
| Sodium Hyaluronate | The salt form of hyaluronic acid; penetrates deeply to hydrate hair strands |
| Cocamidopropyl Betaine | A mild, coconut-derived surfactant that builds a soft, non-stripping lather |
| Sodium Laureth Sulfate (SLES) | A primary cleansing agent that lifts stubborn dirt; gentler than traditional SLS |
| Hydroxypropyl Guar | A plant-derived conditioning agent that detangles and smooths the hair cuticle |
| Citric Acid | An organic acid that balances formula pH and enhances natural hair shine |
Key Actives Explained
| Active Ingredient | Strength | Safety | Best For |
| Salicylic Acid | Medium | High | Exfoliating the scalp surface and dissolving sticky oil plugs |
| Sodium Hyaluronate | High | High | Delivering lasting hydration deep inside the hair shaft |
| Cocamidopropyl Betaine | Mild | High | Reducing formula harshness while creating a soft foam |
| Sodium Laureth Sulfate | Medium | High | Lifting heavy grease, sweat, and environmental pollution |
| Hexylene Glycol | Mild | High | Helping active ingredients blend evenly and retaining moisture |
Texture and Feel of the Elvive Hyaluron Pure Shampoo
The L’Oréal Paris Elvive Hyaluron Pure Shampoo features a fluid, clear gel texture that pours easily. A quarter-sized amount is generally enough for a full wash. When massaged into wet roots, it quickly works up into a rich, soft lather that spreads across the scalp without creating rough friction.
It rinses away cleanly with water, leaving behind zero slimy or coated residue. The scalp immediately feels light, cool, and clean, while the hair lengths feel soft rather than stiff or squeaky-clean.
The scent profile makes a strong statement. It opens with a bright burst of berries and cherry blossom, then settles into a warm base of sweet vanilla and sandalwood. The fragrance lingers beautifully on the hair long after you step out of the shower.
Who Should Use the Elvive Hyaluron Pure Shampoo?
The Ideal Fit:
An oily or congested scalp that feels heavy or greasy by day two
Fine, limp, or flat hair that loses its volume quickly after washing
Combination hair types with an oily roots and dry, brittle ends
Color-treated hair that needs an effective but non-fading cleanse
Anyone living in hot, humid climates where sweat makes hair flat
Not the Right Fit:
Individuals with an ultra-dry scalp or severe, flaky dry dandruff
Those who are highly sensitive to lingering, perfume-style hair fragrances
Anyone looking for a completely sulfate-free (SLES-free) hair cleanser
How to Use the Elvive Hyaluron Pure Shampoo
Step 1: Wet Hair Thoroughly
Drench your hair completely with lukewarm water. A fully wet base allows the purifying agents to activate efficiently.
Step 2: Apply to the Roots
Press out a quarter-sized amount of shampoo. Apply it directly to your roots and scalp, where oil and residue hide.
Step 3: Massage Into a Lather
Work the gel into a rich foam using your fingertips. Focus on massaging the scalp to lift grease and clear congestion.
Step 4: Rinse Thoroughly
Run water through your hair until the lather is completely gone. Ensure no shampoo residue remains at the nape of your neck.
Step 5: Follow with Conditioner
For the best results, apply the Elvive Hyaluron Pure 72H Purifying Conditioner to the lengths. Keep conditioner away from your roots.
Pro Tip for Using the Elvive Hyaluron Pure Shampoo
For a complete scalp-care routine, use this shampoo after applying the Elvive Hyaluron Pure Oil Erasing Serum twice a week. This pre-wash serum step gives salicylic acid more time to break down stubborn oil before the shampoo washes it all away.
Always guard your eyes during use. In case of accidental contact with your eyes, rinse them immediately and thoroughly with clean, running water.
Complete Your Routine With the Elvive Hyaluron Pure Shampoo
Elvive Hyaluron Pure Oil Erasing Scalp Serum (for pre-wash care)
Elvive Hyaluron Pure 72H Purifying Conditioner (for the hair lengths)
A wide-tooth detangling comb for wet hair
A microfiber hair towel to minimize drying friction
A lightweight, silicone-free heat protectant spray
Full Ingredients List
Aqua / Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Parfum / Fragrance, Cocamide MEA, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Hyaluronate, Salicylic Acid, Limonene, Citric Acid, Hexylene Glycol
Glossary of Key Haircare Terms
| Term | Simple Meaning |
| Dual-action | A formula designed to do two jobs at once, like oil control and hydration |
| BHA | Beta-hydroxy acid; an oil-soluble acid that cleans deep inside pores |
| Humectant | An ingredient that draws moisture from the air into the hair or skin |
| Surfactant | A cleansing agent that lifts up oil and dirt so water can wash them away |
| Cuticle | The outer protective scale-like layer of a hair strand |
| Color-safe | Formulated without harsh stripping agents to protect dyed hair |
Frequently Asked Questions About the Elvive Hyaluron Pure Shampoo
What does the L’Oréal Elvive Hyaluron Pure Shampoo do?
This shampoo cleanses an oily scalp while keeping hair lengths hydrated. Salicylic acid removes excess oil and product buildup, while hyaluronic acid locks moisture into the hair strands so they stay fresh and light for up to 72 hours.
Can I use this shampoo on color-treated hair?
Yes, the formula is completely color-safe. It clears away scalp residue effectively without stripping away or fading your hair dye.
Is the Elvive Hyaluron Pure Shampoo completely sulfate-free?
No, it contains Sodium Laureth Sulfate (SLES). SLES is a reliable cleansing agent chosen to lift heavy oil and sweat. It is widely recognized as a gentler alternative to standard Sodium Lauryl Sulfate (SLS).
Does this shampoo contain heavy silicones?
No, it is formulated without heavy silicones. This ensures that the shampoo cleanses cleanly and does not leave a flat, heavy coating on fine hair.
How often should I use this purifying shampoo?
You can use it on your regular wash days. For a comprehensive routine, use it alongside the Oil Erasing Serum twice a week to manage heavy scalp oiliness.
Will the salicylic acid dry out my hair lengths?
No. While salicylic acid purifies the scalp, sodium hyaluronate balances the action by delivering deep moisture directly to the hair strands. Your hair stays clean without feeling stripped.
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