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L'Oréal Paris Elvive Bond Repair Rescue Pre-Shampoo 200ml is a rinse-off treatment built to be the first step of L'Oréal's Bond Repair routine, applied before shampoo rather than after. The formula centers on a Citric Acid Complex, working alongside Behentrimonium Chloride to target hair where bonds have broken from bleaching, heat styling, or frequent brushing. L'Oréal reports up to 98% less breakage, 90% more shine, and 82% stronger hair, though those figures come from testing the pre-shampoo alongside the matching shampoo and conditioner, not from the pre-shampoo used alone. It suits anyone with damaged, chemically treated, or heat-styled hair looking to add a repair step before their regular wash.

• Made in: France
• Imported from: UK