LOreal Paris Feria Permanent Hair Color, 40 Espresso Deeply Brown

Why Choose L’Oréal Paris Feria Permanent Hair Color 40 Espresso Deeply Brown?

Transform your hair with rich, multi-dimensional color using L’Oréal Paris Feria Permanent Hair Color in 40 Espresso Deeply Brown.

Inspired by the latest fashion trends, this permanent hair dye delivers bold, shimmering brunette tones with salon-quality vibrancy from the comfort of your home.

The advanced Feria formula is designed with a prismatic color spectrum that creates depth, shine, and dimension instead of flat-looking color.

Infused with an aromatic shimmer serum and nourishing oils, the formula helps leave hair feeling silky, smooth, and radiant after every use.

Whether you want to refresh dull hair, enhance your natural brunette shade, or cover gray hair with a fashionable deep espresso brown tone, this long-lasting hair color delivers rich, glossy results that stay vibrant for weeks.

Key Benefits

Rich Espresso Brown Color

Provides deep, luxurious brunette tones with multi-dimensional shine.

Long-Lasting Permanent Hair Color

Fade-resistant formula designed to maintain vibrancy for weeks.

Salon-Quality Results at Home

Achieve professional-looking hair color conveniently at home.

Multi-Dimensional Shine

Prismatic color technology creates depth and light-reflecting shine.

Deep Conditioning During Coloring

Helps reduce dryness and improve softness while coloring.

Power Shimmer Conditioner Included

Smooths hair and helps lock in color for a glossy finish.

Effective Gray Coverage

Helps cover gray hair while maintaining a natural brunette look.

Easy Application Formula

Cream-based non-drip texture allows smooth and controlled application.

Why You’ll Love It

Unlike traditional hair dyes that can leave hair looking flat or dull, Feria Permanent Hair Color creates shimmering, light-reflecting tones for a more vibrant and dimensional finish.

The conditioning formula helps improve softness and shine while reducing dryness often associated with hair coloring.

The deep espresso brown shade is ideal for brunettes who want richer, darker, and more luxurious hair color without looking overly harsh or artificial.

Key Features

Star Ingredients Breakdown

Shade Details

Who Is It Suitable For?

Ideal For

• Brunettes wanting richer brown hair color
• Users looking for salon-like results at home
• Glossy and dimensional hair color lovers
• Gray hair coverage
• Long-lasting permanent hair color users

Not Ideal For

• Very sensitive scalps
• Temporary hair color users
• Frequent dramatic color changes

How to Use

Step 1 – Wear Gloves

Use the gloves provided in the kit.

Step 2 – Mix Formula

Mix the colorant and developer according to package instructions.

Step 3 – Apply Evenly

Apply from roots to ends evenly across the hair.

Step 4 – Processing Time

Leave on for the recommended time mentioned in the instructions.

Step 5 – Rinse Thoroughly

Rinse until water runs clear.

Step 6 – Condition

Apply the included Power Shimmer Conditioner for soft and glossy hair.

Pro Tip

Always perform a patch test before use to help avoid allergic reactions.

Texture & Finish

• Cream-based easy application
• Non-drip formula
• Silky and glossy finish
• Multi-dimensional shine effect

Product Details

Frequently Asked Questions

Q: Does Feria 40 Espresso cover gray hair?

Yes, this permanent hair color helps provide effective gray hair coverage while maintaining a natural-looking brunette finish.

Q: How long does the color last?

The color is designed to remain vibrant for several weeks with proper hair care.

Q: Is this hair dye damaging?

The conditioning formula and shimmer serum help reduce dryness and improve softness compared to standard hair dyes.

Q: Can I use this at home?

Yes, the kit is designed for convenient at-home application with easy instructions included.

Q: What hair color works best with Espresso Deeply Brown?

This shade works especially well on naturally brown or dark hair tones.