OGX Ever-Straightening + Brazilian Keratin Smooth Shampoo 385ml is a smoothing and strengthening shampoo designed to tame frizz, restore shine, and improve hair manageability. Infused with Brazilian keratin proteins, coconut oil, cocoa butter, and avocado oil, this nourishing shampoo gently cleanses while helping to smooth the hair cuticle and strengthen strands.

Humidity, heat styling, and chemical treatments can make hair rough, dry, and difficult to control. This shampoo works to replenish moisture, improve hair texture, and protect against frizz, leaving hair sleek, silky, and healthy-looking.

Its sulfate-free surfactant formula cleanses hair without stripping natural moisture, making it ideal for maintaining smoothness and softness. With regular use, OGX Brazilian Keratin Smooth Shampoo helps transform frizzy hair into smooth, shiny, and manageable strands.

Why OGX Brazilian Keratin Smooth Shampoo Works

This shampoo targets frizz and rough texture through a nourishing formula:

• Helps smooth frizzy and unruly hair
• Strengthens hair with keratin proteins
• Deeply hydrates dry strands
• Enhances shine and softness
• Gently cleanses without harsh sulfates

Unlike ordinary shampoos that dry out hair, this formula supports smoothness, hydration, and protection against humidity.

Key Ingredients & Benefits

1. Brazilian Keratin Proteins

Keratin is the natural protein that forms the structure of hair.

Benefits:

• Strengthens hair strands

• Smooths rough cuticles

• Helps reduce frizz

• Improves elasticity and shine

2. Coconut Oil

A natural oil known for its deep moisturizing properties.

Benefits:

• Hydrates dry hair

• Adds softness and shine

• Helps protect hair from dryness

• Improves smoothness

3. Cocoa Butter

A rich natural butter that helps nourish and smooth hair.

Benefits:

• Deeply conditions hair

• Helps tame frizz

• Improves silky texture

4. Avocado Oil

A vitamin-rich oil that strengthens and nourishes hair.

Benefits:

• Helps repair dry strands

• Supports hair strength

• Improves hair health and shine

Texture & Hair Feel

OGX Brazilian Keratin Smooth Shampoo has a rich, creamy texture designed for gentle cleansing and smoothing.

• Smooth and luxurious lather
• Cleanses hair without stripping moisture
• Helps control frizz
• Leaves hair soft and shiny
• Pleasant salon-quality fragrance

Who Should Use This Shampoo?

Ideal For:

• Frizzy or unruly hair

• Dry or rough hair texture

• Heat-damaged hair

• Chemically treated hair

• Hair affected by humidity

Not Recommended For:

• Very fine hair needing volume

• Individuals sensitive to keratin-based ingredients

Benefits at a Glance

Frizz Control

• Helps tame frizz and flyaways

• Protects hair from humidity

Smoothness & Shine

• Improves hair texture

• Leaves hair silky and glossy

Gentle Cleansing

• Sulfate-free surfactants

• Maintains moisture balance

How to Use OGX Brazilian Keratin Smooth Shampoo

Step-by-Step Instructions:

1. Apply shampoo generously to wet hair.

2. Massage gently into scalp and hair to create a rich lather.

3. Rinse thoroughly with water.

4. Repeat if necessary.

5. Follow with OGX Brazilian Keratin Smooth Conditioner for best results.

Where to Apply

• Hair scalp

• Hair lengths and ends

Expected Results

Immediate

• Hair feels clean and refreshed

• Reduced frizz and roughness

• Soft and shiny finish

After Regular Use

• Improved manageability

• Increased smoothness

• Healthier-looking hair

Long-Term

• Stronger and smoother strands

• Better protection against humidity

• Silky, frizz-controlled hair